Goal: Define the brand identity of an upstart student film festival
Media: Adobe Illustrator, Adobe InDesign
The Shutter Film Festival was created to promote youth creativity and philanthropy: a one-day event for student-made films competing for a summer scholarship at InFocus Film school. Since the festival was extremely new, a full-scale banding solution was required, consisting of:
The festival required a unique yet versatile logo to use on promotional material and other branded features. Modernity and simplicity were points of emphasis in the design; the circular motif can be repeated in other material and the brand can be represented without the use of text. The logo is stackable.
Posters were necessary to both obtaining film submissions and generating interest in the festival. Posters are intended to be minimalistic in nature, and must reflect the general branded themes of the logo. A QR code was integrated into the design of certain posters, directing users to the Eventbrite link for tickets.
The design of the tickets were abstract and modern, with the intention that tickets were meant not only as a requirement for admission, but also as memorabilia of the event. They feature a free popcorn box, which is marked once the attendee presents the ticket for free popcorn.
Project Highlights:
1. Integration of Serif and Sans-Serif fonts within design balance minimalism and ornamental stylistic features
2. Abstract use of shapes are thoroughly integrated with typographic elements to allow for cohesive design
3. Choice of palette allows for design to feel modern and exciting
